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marketing initiatives

 
 
 

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing." — John D. Rockefeller
 

Working with the media and analysts is important for reaching your audience, but so is reaching out to your customers and prospects directly.  Marketing is an entirely different art form compared to public relations, and the possibilities here are limitless.

We help you evaluate your options and choose a course that makes the most sense for your goals.  It's easy to spend money and make a lot of noise; the real trick is to work on a budget and still be heard.

Our services here range from developing marketing strategies and messaging, to crafting outbound campaigns and lead-generation programs.  Specifically, we can help with such things as:

  • Marketing communications strategy
  • Branding & corporate identity
  • Messaging
  • Collateral architecture and collateral development
  • Direct marketing and lead generation
  • Online and print advertising
  • Event marketing
  • Partner and channel marketing programs
  • Website strategy, content architecture and development
  • Search engine optimization (SEO) and pay-per-click programs
  • Product launches
  • Sales tools